The Maggie Collection
Accessories / Brand experience / Clothes / Experiential / LovemarksTM / Loyalty

The Maggie Collection

Margaret Thatcher, one of the most divisive figures in recent British political history, is being honoured by her party in a rather distinctive way. The Maggie Collection is being sold by the Conservative Party at their conference this week. A bold statement for the fashion conscious, shoppers will be able to purchase special bags, oyster … Continue reading

Sunny with a chance of shopping
Beauty / Brand experience / Digital and online / Experiential / Innovation / Pampers / Pantene / Stella Artois

Sunny with a chance of shopping

Advertising and Marketing professionals are all well aware of the relevance of analysing ‘Big Data’ and how doing this helps get on the right track for successful communications. But a new set of (much more volatile) variables could now find its way into the bucket of information we will have to consider when planning a … Continue reading

Let’s Hudl Around Tesco’s New Tablet
Digital and online / Technology / Tesco

Let’s Hudl Around Tesco’s New Tablet

Tesco are entering into the electronics market with the launch of their new Tesco Tablet “Hudl”.  Their 7-inch, android tablet is priced low enough to directly compete with the likes of the Kindle Fire and the Nexus 7.  Tesco have a large multichannel offering that lends itself well to the tablet, including Tesco Blink Box, … Continue reading

Welcome to Super Mari’ (no ‘o’)
Alternative use of space / Food and drink / Making life easier / Super Mari

Welcome to Super Mari’ (no ‘o’)

This is not about a computer game, but a transforming shop in the heart of Vienna, Austria. Super Mari’ (http://supermari.at/) combines a little supermarket, a café and a bar. What else could you ask for? This is a real ‘convenience’ store. This smartly designed new shop morphs for different uses, based on the needs of … Continue reading

You Need To Hear This @Philips
Accessories / Brand experience / Digital and online / Electronics / Experiential / Feel-good / Interactive / Loyalty / Philips / Pop-ups

You Need To Hear This @Philips

“Remember that feeling of euphoria the first time you truly fell in love with a track? That feeling when you graduated from listening to your parents’ music in the back of the car to buying your first single? Or that feeling as the speakers came to life at your first gig?” Phillips have recently launched … Continue reading