25 year old London College of Fashion graduate Jarrod Grossberg has been turning heads by announcing a pop up shop in Mayfair for four days in December for his footwear brand Dorraj.
The store will be in 99 Mount Street, and whilst Grossberg won’t be working the cash register he will be popping in to the store now and then to talk design with shoppers. It’s not just the brand that has caught our attention but the chance to talk with the designer and to learn about the future of this young label.
Grossberg says of his designs “I wanted there to be something for everyone. And if I had to boil all shoe models down to two quintessential styles, it would be these two. Both can be smart or casual, both are distinctive but also timeless wear-anywhere styles. These aren’t fashion shoes. You should be able to wear them for many years”
Hopefully we’ll see more stores wanting to collaborate with young, exciting brands such as this. And for shoppers this is a wonderful chance to understand a brand’s story directly from the designer, and potentially collaborate in the brand’s future.
Saatchi & Saatchi X London 