Vanity vending machine
Beauty / Digital and online / Innovation / Interactive / L'Oreal / Making life easier / Pop-ups / Retailtainment / Technology

Vanity vending machine

L’Oreal have launched a new type of vending machine in a subway station in New York City. The Intelligent Color Experience vending machine features a full-length mirror and multiple screens that use sensors and cameras to suggest L’Oreal products to passing New Yorkers.  The screen presents a digital animation of the shopper’s outfit and asks … Continue reading

Can you try that cheese for me please?
Brand experience / Digital and online / Feel-good / Technology / Tourism Victoria / Travel

Can you try that cheese for me please?

The basic principle of acquiring stuff you want hasn’t changed over the past few thousand years. I want your goat. I want your corn. Awesome, let’s do a swap. Today it’s mass-produced products swapped for currency. What has changed is the way we source, browse and consider the things we want to acquire. Showrooming is … Continue reading

Is it (finally) time for sustainable retailing?
Brand experience / Customer Service / Innovation / Marks & Spencer / Sainsbury's / Tesco

Is it (finally) time for sustainable retailing?

It’s been a long while since British supermarkets first acknowledged the existence of so-called Green Shoppers and started to look at them as a high-value segment to invest on (see 2009 GMA/Deloitte Green Shopper Study for further reference). But now groceries, playing in the major league, are all coming under even increasing pressure to introduce … Continue reading

@Starbucks gets connected
Apps / Brand experience / Customer Service / Food and drink / In-store / Innovation / Loyalty / Starbucks

@Starbucks gets connected

When you walk into a Starbucks you generally know what you want. Time and time again shoppers will stick with their skinny venti mocha choca latte, extra shot with sprinkles on top, because that’s what they want. Humans are creatures of habit and when we find something we like, and more importantly trust, we’ll stick … Continue reading

A feast for the eyes
Christophe Adam / Feel-good / Food and drink / Innovation / Packaging

A feast for the eyes

Yesterday the BBC ran an online story on celebrity patissiers and the growing popularity of their glorious concoctions. And, when we stopped ogling the éclairs in the picture, it got us thinking about why they seemed to hit their mark and turn their creators, in this case Christophe Adam, into superstars. If you ask people, … Continue reading

Modular makeovers for empty shops
Alternative use of space / In-store / miLES / Pop-ups

Modular makeovers for empty shops

Manhattan currently has 200 empty shops and hundreds of entrepreneurs desperate to build their business. So Kickstarter start up miLES are attempting to bring them together by transforming unused spaces into working venues that change on a regular basis. The shops can be used for a variety of initiatives including: pop-up shops, events, classes and … Continue reading

My John Lewis Loyalty Card
Brand experience / Customer Service / Homeware / John Lewis / Loyalty / Waitrose

My John Lewis Loyalty Card

John Lewis has finally launched their loyalty card with a scheme similar to the My Waitrose card, which is aimed at building John Lewis’ customer knowledge and to fill a “gap in its armoury”. This scheme, however, is not points based like Nectar or Tesco Clubcard.  Rather than receiving in-store discounts when shoppers sign up, … Continue reading

Who likes chocolate?
Food and drink / Hotel Chocolat / In-store / Uncategorized

Who likes chocolate?

This week chocolate retailer Hotel Chocolat opened up a restaurant, bar and shop overlooking Borough Market called ‘Rabot 1745’. Having already successfully set up a restaurant on their plantation in St Lucia they decided to bring a slice of the Caribbean to a rather wintry London. Set-up to look like a West Indian plantation house, … Continue reading