There’s a new mobile florist in London town with a wonderfully eco friendly and charitable approach. After sharing their workspace with Kennedy City Bicycles, it seemed too good an opportunity for the florist, run by Florence Hill, to make the most of it. Combining the love for flowers and bicycles, Petalon have created a unique, … Continue reading
Clothes shopping is something some of us were not born to do. For many it is up there with the finest pleasures in life, ranking as the third most enjoyed leisure activity in the UK, but there are those who would rather pull teeth than spend more than five minutes in a store. But why … Continue reading
By Rachelle Headland, Managing Director, Saatchi & Saatchi X London. I had a real treat yesterday, a tantalising guided tour around The Conran Store at the north end of Marylebone High Street, by the very passionate Peter Prescott. The store was originally a stable building and offers – in their words – three floors of … Continue reading
First World problem: we feel thirst creeping up after a hot day or an intense workout, and we pop over to our local shop for a bottle of water or a soft drink. The fridge is out of order and we are forced to walk to the next corner to get our refreshment. Third World … Continue reading
Nowadays, you’re more than excused for growing weary of the latest piece of projection mapping. But bear with us; this one’s a goody. Nike – in typical Nike fashion – have taken things to a whole new level. For the Asian launch of their new Hypervenom football boots – a seriously high tech bit of … Continue reading
What does it take to succeed on the high street? It starts with spotting an opportunity and is closely followed by having the drive and passion to make a difference. Enter Indie brand Frankie and the Heartstrings. This summer, they not only launched their second album, but also opened a record store from which to … Continue reading
Celebrity-endorsed brands sell. A famous name attached to a brand is a great way to push up the interest in (as well as the cost) of any product. In particular if said celebrity has had a hand in the design process. Take, for example, the collaboration this year between clothing brand A.P.C & Kanye West. … Continue reading
Sephora has long been the ultimate destination for beauty lovers, as the French cosmetics store is well renown for its low pressure, shopper-empowering nature. Sephora has a strong try-before-you-buy ethos, allowing shoppers to experiment with the products before purchasing, to play and experiment, to find the right product for them. The store is laid out … Continue reading
The 1960s – a memorable decade. First man in space, The Beatles began their career and England won the World Cup. Furthermore, shopping became more convenient with the opening of the first supermarkets in Britain – with Tesco being one of them. Do you remember the big old boxes of Daz and the rows of … Continue reading
Up to now, retailers have struggled to marry their mobile and bricks and mortar retail experiences. Apps are all well and good but they fall short when it comes to talking to shoppers when they are engaging in omnichannel shopping. When they’re searching for Smart TVs online and then come in-store, how do retailers continue … Continue reading
Saatchi & Saatchi X London 