Shopping: beyond cashless payments.
Brand experience / Customer Service / Experiential / Feel-good / Gifting / In-store

Shopping: beyond cashless payments.

Once upon a time there was cash, then cards came, transforming paper, gradually, but relentlessly, into a thing of the past. Today we can already take a glimpse at what the next transaction methods will be, with services like PayPal and NFC technology increasingly tested by merchants as alternatives to more traditional forms of payment. … Continue reading

Travel beautiful.
Accessories / Beauty / Customer Service / Innovation / Insight / Luxury / Making life easier / Travel Retail

Travel beautiful.

We’ve all been there (and you’d be lying if you said you hadn’t), queuing up at airport security, eagerly anticipating your trip of a lifetime only to realise you’ve packed a full size bottle of shampoo and conditioner in your hand luggage. Less than ideal. And no matter how much you plan on pleading, the … Continue reading

@Burberry beauty box
Accessories / Beauty / Brand experience / Burberry / Digital and online / In-store / Innovation / Making life easier / Omnichannel / Retailtainment / Technology

@Burberry beauty box

Iconic British fashion house Burberry have launched their first stand-alone store focusing on Burberry’s beauty products. The store in Covent Garden will stock Burberry’s fragrance and make-up collections as well as complementary fashion products such as make-up bags and pouches. The store, which will constantly update with new looks and styles, will incorporate digital into … Continue reading

Running on empty?
Alternative use of space / Brand experience / Experiential / Food and drink / Innovation / Interactive / Making life easier

Running on empty?

At the peak of the festive season the online takeaway service Just Eat has launched a fleet of branded cabs to save shoppers and party-goers from empty stomachs. Anyone travelling in one of the ‘Don’t cook, Just Eat’ taxis will be able to instantly access the Just Eat app by tapping their smart phone or … Continue reading

It’s not just a shoe, it’s a person: introducing Mr Stan Smith
adidas / Brand experience / Clothes / In-store / LovemarksTM / Loyalty / Sports

It’s not just a shoe, it’s a person: introducing Mr Stan Smith

Celebrated around the world, Stanley Roger ‘Stan’ Smith is a legendary American tennis player and Grand Slam champion, who reshaped the game with his play and impeccable style in the 60s, 70s and 80s. Adidas paid tribute to this remarkable athlete by naming one of their most classic trainers the ‘Stan Smith’. The shoe has … Continue reading

Can I have a ‘please’ with a side of ‘thankyous’?
Customer Service / Feel-good / Food and drink / In-store

Can I have a ‘please’ with a side of ‘thankyous’?

We’re all guilty of it… barrelling into any high street shop, café or restaurant, we’re running late, on a deadline or just plain grumpy. We bark our order at the poor unsuspecting barista or shop assistant and grumble if it doesn’t appear immediately. We often blame the apathy of the assistants we are served by … Continue reading

‘Twas the flight before Christmas
Experiential / Feel-good / Gifting

‘Twas the flight before Christmas

What a wonderfully magical idea brought to life by WestJet airlines. They set up an interactive present in Toronto’s Pearson International Airport; passengers could scan their boarding passes and have a live conversation with Santa Claus in his grotto, with a live personally talking to them about what they would like for Christmas. If that … Continue reading