‘Loyalty beyond reason’: an impossible aspiration?
Brand experience / LovemarksTM / Loyalty / Loyalty

‘Loyalty beyond reason’: an impossible aspiration?

By Rachelle Headland, Managing Director, Saatchi & Saatchi X I’m not trying to get myself fired, but if there’s one thing the current retail and economic landscape has brought in to question, it’s loyalty. Brands are very good at building trust and respect, but loyalty beyond reason comes when you inspire brand love. There are … Continue reading

Eco-friendly currency
Brand experience / Digital and online / Experiential / Food and drink / Grocery / Innovation / USA

Eco-friendly currency

The online company Recyclebank has developed a new initiative to encourage users to do good deeds for the environment. The website offers points to their members for eco-friendly acts like recycling and lowering household energy, which they can then spend on rewards through their partner website One Twine. One Twine shares the same green outlook … Continue reading

Front row
Alternative use of space / Brand experience / Digital and online / Entertainment / Experiential / Feel-good / Google / Google+ / Innovation / LovemarksTM / Loyalty / UK / Uncategorized

Front row

On the 16th March 2014, Google + teamed up with Manchester United to offer 22 international fans the experience of a lifetime – the chance to sit pitch side at the United vs. Liverpool match. Eager supporters uploaded a photo of themselves in a Man United shirt along with the tag #MUFrontRow for theirchance to … Continue reading

A hopping good idea
Asda / Brand experience / Feel-good / Food and drink / General business / Grocery / In-store / LovemarksTM / Sampling / UK

A hopping good idea

We’ve all heard it, the Siren’s call of technological innovation – digital displays, social shopping, Bluetooth beacons… the list goes on and for the most part these innovations are transforming the retail landscape in an incredibly exciting way.  However, with all that buzz it can be easy to overlook the fact that some of the … Continue reading

Experiencing the Samsung Experience Store
Brand experience / In-store / Mobile / Mobile phones / Samsung / UK

Experiencing the Samsung Experience Store

This week Samsung launched their new standalone stores across the UK, which promise their new take on Apple’s long established Retail Stores. This is a new departure for Samsung in the UK and is well timed to support the launch of the new S5. It gives Samsung the opportunity to leverage their expanding range of … Continue reading

On the move with Ikea
Alternative use of space / Brand experience / Experiential / Feel-good / Homeware / IKEA / Interactive / Japan / Omnichannel / Pop-ups / Retailtainment / Travel

On the move with Ikea

The Swedish design retailer Ikea has celebrated the opening of their latest outlet in Tokyo by transforming a whole monoline rail into a literal mobile showroom. The train carriages have been transformed with all of Ikea’s latest furnishings to showcase the brand’s offering, targeting shoppers at a key period of dwell time. The stunt has enabled … Continue reading