Brand experience / Feel-good / Harrods / In-store / LovemarksTM / Luxury / UK

Harrods Luxury Bespoke Experiences

‘Made with Love’ is Harrods’ latest campaign which was launched on 17th July and that will celebrate luxury brands craftsmanship. Running for one month long, a selection of luxury brands will be offering shoppers bespoke personalisation on purchase and brands will also have the opportunity to promote their new products.

MadeWithLove_LP

For example, Mulberry will be offering a monogramming service on any product purchase; while La Perla will be proposing made-to-measure lingerie and Jo Malone will be proposing a complimentary Arabic Calligraphy Service to celebrate Eid.

By giving the opportunity to shoppers to add the final touches to their purchase, the selected brands are ensuring that they emotionally connect with shoppers so they can leave with a memorable experience.

Mulberry-Made-With-Love-window

Harrods has once more demonstrated that it is the main destination for luxury experiences and this campaign will definitely drive traffic to the department store.

Visit the following link to find out about the events calendar: http://www.harrods.com/content/the-store/in-store-calendar 

Valextra-Harrods-Made-With-Love

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