Building the store of the future
Apps / Argos / Brand experience / Clothes / Customer Service / Digital and online / Electronics / Experiential / Feel-good / General business / Gifting / In-store / Innovation / Loyalty / Mobile / Selfridges / UK

Building the store of the future

By Rachelle Headland, Managing Director, Saatchi & Saatchi X I am extremely excited, and privileged. I am hosting a discussion on behalf of the MAA (Marketing Agencies Association) on Wednesday 26th November with some of the most famous and the most pioneering retailers in the UK including Metrobank, Disney, Selfridges, EE, Tesco, Argos, Google, notonthehighstreet.com, … Continue reading

Digital in-store – Where it does and doesn’t work
Alternative use of space / Brand experience / Customer Service / Digital and online / Experiential / General business / In-store / Innovation / Interactive / Making life easier / Technology

Digital in-store – Where it does and doesn’t work

So often we see brands and retailers announcing that they’ve revamped their stores with a ‘store of the future’ concept, that is completely set to revolutionize retail with a swathe of new technologies. Yet when you look a little closer, these innovations are not quite the groundbreaking experience they were built up to be, and … Continue reading

Get set. Go save the high street.
Accessories / Argos / Brand experience / Electronics / Feel-good / Gifting / In-store / Innovation / UK

Get set. Go save the high street.

By Tim Clegg, Creative Director, Saatchi & Saatchi X London. It’s been hard to avoid having an opinion on this year’s crop of retailer Christmas campaigns which have been hotly debated by everyone from Nick Clegg to the cast of Gogglebox. Everyone has something to say and everyone has a favourite (Sainsbury’s since you ask). … Continue reading

Suppakids Sneaker Boutique
Alternative use of space / Brand experience / Clothes / Customer Service / Feel-good / In-store / Retailtainment / Showrooming

Suppakids Sneaker Boutique

You don’t need to have kids to love this idea, Swiss architecture firm ROK has completed the Suppakids Sneaker Boutique in Stuttgart, making it a go to place to shop kid’s trainers.   If you’re looking for some (very cute) miniature Air Jordans or baby Vans Suppakids can give you just that …and a lot … Continue reading