Doing Differently: The new recipe for winning creative
Brand experience / Entertainment / Innovation / Insight / Retailtainment / Technology

Doing Differently: The new recipe for winning creative

Last week saw us celebrate at the MAA Best Awards alongside our colleagues at Saatchi & Saatchi, and this was a proud and defining moment for us, for three main reasons. Firstly the campaign, Fridge Raider’s MMM3000 Meat Snacking Helmet, picked up the most awards of any campaign or agency – Grand Prix Best Campaign … Continue reading

Asda to launch unmanned click and collect sites
Alternative use of space / Asda / Brand experience / Click and Collect / Food and drink / Grocery / Innovation / UK

Asda to launch unmanned click and collect sites

In recent years, click and collect has become a simple way for shoppers to grab their groceries without the hassle of having to wait at home for a home delivery, or go in-store and do a full shop. In the UK, grocery retailer Asda have been leading the way in this arena, with recent partnerships … Continue reading

Building the store of the future
Apps / Argos / Brand experience / Clothes / Customer Service / Digital and online / Electronics / Experiential / Feel-good / General business / Gifting / In-store / Innovation / Loyalty / Mobile / Selfridges / UK

Building the store of the future

By Rachelle Headland, Managing Director, Saatchi & Saatchi X I am extremely excited, and privileged. I am hosting a discussion on behalf of the MAA (Marketing Agencies Association) on Wednesday 26th November with some of the most famous and the most pioneering retailers in the UK including Metrobank, Disney, Selfridges, EE, Tesco, Argos, Google, notonthehighstreet.com, … Continue reading

Digital in-store – Where it does and doesn’t work
Alternative use of space / Brand experience / Customer Service / Digital and online / Experiential / General business / In-store / Innovation / Interactive / Making life easier / Technology

Digital in-store – Where it does and doesn’t work

So often we see brands and retailers announcing that they’ve revamped their stores with a ‘store of the future’ concept, that is completely set to revolutionize retail with a swathe of new technologies. Yet when you look a little closer, these innovations are not quite the groundbreaking experience they were built up to be, and … Continue reading

Get set. Go save the high street.
Accessories / Argos / Brand experience / Electronics / Feel-good / Gifting / In-store / Innovation / UK

Get set. Go save the high street.

By Tim Clegg, Creative Director, Saatchi & Saatchi X London. It’s been hard to avoid having an opinion on this year’s crop of retailer Christmas campaigns which have been hotly debated by everyone from Nick Clegg to the cast of Gogglebox. Everyone has something to say and everyone has a favourite (Sainsbury’s since you ask). … Continue reading

What is ‘Disruptive Innovation’ supposed to mean?
Brand experience / Customer Service / Grocery / Innovation / Technology / UK

What is ‘Disruptive Innovation’ supposed to mean?

By Robert Hocking, Head of Strategy, Saatchi & Saatchi X London. The IGD’s recent London conference focused on ‘disruptive innovation.’ The organisers brought together industry heavyweights formed of retailers and brands, several spoke, and all claimed the new reality of business was a universe of shoppers who expected low price. Let’s call their view ‘the … Continue reading

Impress the boss with some whisky wisdom
Brand experience / Digital and online / Food and drink / Innovation / Making life easier / Omnichannel / UK

Impress the boss with some whisky wisdom

You might be new to whisky, hoping its sophistication will revamp your cider-soaked image, or perhaps you’re a well-drunk whisky connoisseur looking for constant inspiration and degustation suggestions to keep engaged with this popular tipple. Whichever you are, the Whisky Store’s new website should be your next stop. They have taken their flagship store experience … Continue reading

Hermes creates an impossible store online
Alternative use of space / Brand experience / Clothes / Digital and online / France / Innovation / Luxury / Omnichannel

Hermes creates an impossible store online

Over the past few months, we’ve seen a lot of innovation in retail, and one example that has particularly stuck with us, came from luxury fashion retailer, Hermes. Hermes have recently launched their site ‘La Maison des Carres’, which is inspired by the idea that the shopping experience they’ve created online is impossible to recreate … Continue reading

Never miss a great night out
Brand experience / Customer Service / Entertainment / Feel-good / Heineken / Innovation / Social Media Platforms / Twitter / UK

Never miss a great night out

“Where to now?” You’ve probably heard it said or likely said it yourself a fair few Saturday nights. Well, now Heineken has just the answer… Yesterday they launched their @wherenext tool on twitter. This ‘night-saving’ tool analyses real time experiences based on people’s posts, check-ins and photos from social media platforms and then recommends what … Continue reading

A gift for you on our birthday
Brand experience / Food and drink / Gifting / In-store / Innovation / Luxury / Pop-ups / Retailtainment / Selfridges / UK

A gift for you on our birthday

Magnum, the ice cream brand, has just opened a concept store in Selfridges to celebrate its 25th birthday. They decided to celebrate it by creating a ‘Make my Magnum’ store, which offers shoppers the opportunity to personalise their favourite Magnum ice cream. The steps are also very simple: Pick your favourite ice-cream flavour, chocolate coating … Continue reading