Doing Differently: The new recipe for winning creative
Brand experience / Entertainment / Innovation / Insight / Retailtainment / Technology

Doing Differently: The new recipe for winning creative

Last week saw us celebrate at the MAA Best Awards alongside our colleagues at Saatchi & Saatchi, and this was a proud and defining moment for us, for three main reasons. Firstly the campaign, Fridge Raider’s MMM3000 Meat Snacking Helmet, picked up the most awards of any campaign or agency – Grand Prix Best Campaign … Continue reading

Claro’s Kicking Goals in Costa Rica
Experiential / Feel-good / Innovation / Insight / Loyalty / Mobile phones

Claro’s Kicking Goals in Costa Rica

As newcomers to the Costa Rican market, Mexican telco group Claro wanted to raise awareness and gain market share in an exciting and relevant way. Instead of targeting those who were already signed up to a monthly contract with a competitor provider, they used their energies to target the decidedly more erratic pay-as-you go users. … Continue reading

So what can we learn from the January Sales?
Brand experience / Clothes / In-store / Insight / Loyalty

So what can we learn from the January Sales?

By Rachelle Headland, Managing Director, Saatchi & Saatchi X London. I watched Secrets of the Sales last week; a great documentary run by the BBC going behind the scenes of some of our high street stores to find out about their sales strategies. The objective being to help shoppers be more savvy sales shoppers, as … Continue reading

Travel beautiful.
Accessories / Beauty / Customer Service / Innovation / Insight / Luxury / Making life easier / Travel Retail

Travel beautiful.

We’ve all been there (and you’d be lying if you said you hadn’t), queuing up at airport security, eagerly anticipating your trip of a lifetime only to realise you’ve packed a full size bottle of shampoo and conditioner in your hand luggage. Less than ideal. And no matter how much you plan on pleading, the … Continue reading

Brands are possibly biting off more than they can chew
Accessories / Amazon / Brand experience / Gifting / Google / Innovation / Insight / Websites

Brands are possibly biting off more than they can chew

We all love (actually, literally crave for) brands that are able to push boundaries and introduce real innovation in the marketplace. But it seems like some of them are just taking this attitude too far. And no matter how enthusiastic consumers and shoppers might be about ‘the latest’ coming from their beloved retailer or brand, … Continue reading