Doing Differently: The new recipe for winning creative
Brand experience / Entertainment / Innovation / Insight / Retailtainment / Technology

Doing Differently: The new recipe for winning creative

Last week saw us celebrate at the MAA Best Awards alongside our colleagues at Saatchi & Saatchi, and this was a proud and defining moment for us, for three main reasons. Firstly the campaign, Fridge Raider’s MMM3000 Meat Snacking Helmet, picked up the most awards of any campaign or agency – Grand Prix Best Campaign … Continue reading

Digital in-store – Where it does and doesn’t work
Alternative use of space / Brand experience / Customer Service / Digital and online / Experiential / General business / In-store / Innovation / Interactive / Making life easier / Technology

Digital in-store – Where it does and doesn’t work

So often we see brands and retailers announcing that they’ve revamped their stores with a ‘store of the future’ concept, that is completely set to revolutionize retail with a swathe of new technologies. Yet when you look a little closer, these innovations are not quite the groundbreaking experience they were built up to be, and … Continue reading

What is ‘Disruptive Innovation’ supposed to mean?
Brand experience / Customer Service / Grocery / Innovation / Technology / UK

What is ‘Disruptive Innovation’ supposed to mean?

By Robert Hocking, Head of Strategy, Saatchi & Saatchi X London. The IGD’s recent London conference focused on ‘disruptive innovation.’ The organisers brought together industry heavyweights formed of retailers and brands, several spoke, and all claimed the new reality of business was a universe of shoppers who expected low price. Let’s call their view ‘the … Continue reading

Fulfilment, differentiation and grocery retailers
Brand experience / Customer Service / Experiential / General business / Grocery / In-store / Innovation / Loyalty / Loyalty / Making life easier / Retailtainment / Technology / UK / Waitrose

Fulfilment, differentiation and grocery retailers

It’s the worst bit of a visit to the supermarket. Long queues at the checkout that leave you frustrated with the person in front of you paying in pennies. Grocery retailers know this, they spend a lot of time identifying pressure points in their shoppers’ journeys and we’ve seen several brands look into how to overcome … Continue reading

Amazon Dash
Accessories / Amazon / Apps / Brand experience / Customer Service / Grocery / Innovation / Interactive / Loyalty / Loyalty / Making life easier / Omnichannel / Technology / USA / Wearable Tech

Amazon Dash

The alarm goes and you wake up thinking of a hot cup of tea or a bowl of cereal to start your day off right, and it’s at that very moment you realise you’ve run out of milk. Definitely one of life’s little frustrations! So how about some good news; e-commerce giant Amazon have unveiled … Continue reading

Robotic Retailing of the Future
Customer Service / In-store / Innovation / Interactive / Technology / UK

Robotic Retailing of the Future

If you’ve got Pediophobia (that’s a fear of mannequins for the crosswords fans among you) you’re likely to up your savings ten-fold in the near future as ‘talking mannequins’ hit the high streets (and your Saturday shopping excursions come to an abrupt end). The mannequins work when a shopper downloads an app to their smartphone. … Continue reading

Shop wherever you are
Entertainment / Experiential / Grocery / Innovation / Technology / Tesco / UK

Shop wherever you are

International grocery chain Tesco has teamed up with footballer Pelé to create a virtual reality supermarket which allows you to shop wherever you are! This “virtual reality experience” allows shoppers to browse a 3D supermarket from any location. All you need to do is slip on the virtual reality eye gear and you are instantly … Continue reading

ASAP who?
Apps / Clothes / Innovation / Interactive / Making life easier / Mobile / Technology / UK

ASAP who?

Not ROCKY. Not FERG. It’sASAP54 – the revolutionary new way to discover and shop fashion online. Shazam’s done it for music with their mobile phone-based music identification service that enables us to find out on the go what that tune is that’s being played at the bar or elsewhere. How great would it be if … Continue reading

Watch for it
Digital and online / Electronics / In-store / Innovation / Making life easier / Omnichannel / Samsung / Technology / Wearable Tech

Watch for it

Wearable tech is making some serious traction at the moment, with tech giants Apple set to enter the fray, and Google announcing the expansion of their app store to include wearable tech. But thus far, wearable tech has only been conceptualized to allow people basic functions of checking their text messages or take pictures. Samsung … Continue reading

Interactive Dining
Alternative use of space / Brand experience / Customer Service / Food and drink / In-store / Making life easier / Technology / USA

Interactive Dining

Restaurants are for many a haven of good food and sociability. However, sometimes they provide angst as you rely on the waiter to place an order, wait in anticipation for your food, before then trying to subtly beckon the waiter again to pay. Inamo is one such restaurant that aimed to take the frustration out … Continue reading