Digital in-store – Where it does and doesn’t work

So often we see brands and retailers announcing that they’ve revamped their stores with a ‘store of the future’ concept, that is completely set to revolutionize retail with a swathe of new technologies. Yet when you look a little closer, these innovations are not quite the groundbreaking experience they were built up to be, and … Continue reading →

Can you try that cheese for me please?

The basic principle of acquiring stuff you want hasn’t changed over the past few thousand years. I want your goat. I want your corn. Awesome, let’s do a swap. Today it’s mass-produced products swapped for currency. What has changed is the way we source, browse and consider the things we want to acquire. Showrooming is … Continue reading →

The Smartphone Line

The race to get your hands on the latest smartphone often leaves shoppers queuing in the cold for hours (if not days). And that’s not exactly a nice way to treat your loyal fans now, is it? So what if you could queue from the comfort of your own home? Well now you can. Take … Continue reading →

Downloadable Furniture

Most people have heard about the potential of 3D printers – in the future we will pay for items online and our 3D printer will simply ‘print’ the product we have bought making shopping online quicker and easier. Unfortunately that’s a long way off for now; until 3D printing technology becomes affordable we are going … Continue reading →

Websites are a thing of the future

The website, over the years, has grown up to be a functional tool. A place to buy tickets, to find things out and to browse products. A rather emotionless place, albeit rather helpful. The playing field is changing. The function of the website has had to adapt and modify into a utopian ideal of the … Continue reading →

Does my bum look big in this?

Traditionally shopping has been a social activity. Perhaps more so for women, shopping is a great opportunity to catch up, to gossip and ultimately find out ‘does my bum look big in this’. Shopping with friends gets you out of your comfort zone, gets you to consider products you wouldn’t otherwise have done whilst giving … Continue reading →

Fllike it

Liking on Facebook is common ground for shoppers – clothes, cars, coffee houses, tanning shops, toupees or cotton buds … you name it, they really really really really like it. Even if they don’t buy it, or use it, it’s a way of showing the world who they are by what they like. Businesses can’t … Continue reading →

Like a Virgin. Touch-screened for the very first time.

Every retailer wants an inviting, innovative and ‘user friendly’ retail space. A space where products and services can be demonstrated in a comfortable atmosphere that is perfectly reflective of their brand. The Virgin Media store in the Westfield Shopping Centre in Shepherd’s Bush has got just that. Virgin Media offer the complete home package of … Continue reading →

eBay does click and collect

eBay UK are expanding their offering yet again.  In the attempt to move away from the online car boot sale image, which has served them well over the last 14 years, they are developing their relationships with some the UK’s biggest retailers. In December last year they created a social shopping pop up store in … Continue reading →

Coffee, Cake And Kittens

Have you ever had a brilliant idea? That eureka moment when you think “why hasn’t this been made? Everyone wants one!” But how do you make that idea a reality? You’ll no doubt need money, but your idea is a bit leftfield and you don’t want your bank manager to laugh at you, how can … Continue reading →