A fashionable drive-through
Alternative use of space / Click and Collect / Clothes / Customer Service / Making life easier / Selfridges

A fashionable drive-through

Christmas shopping can reduce even the most ardent shopper to tears.   The crowds, the endless queues, and even those who decided to eschew the rush and shop online still face the nail biting worry that not everything will arrive before the “big day”.  However, high-end retailer Selfridges have decided to help shoppers avoid queues … Continue reading

Tweet a coffee
Digital and online / Feel-good / Food and drink / Loyalty / Mobile / Starbucks / Technology / Twitter

Tweet a coffee

Tis the season for giving (well nearly) and so Starbucks are working with Twitter to give loyal Starbucks drinkers the chance to Tweet A Coffee.   US shoppers can sync their Starbucks and Twitter accounts to tweet to @tweetacoffee with the Twitter handle of their friend, to send them a $5 e-gift card.  The friend … Continue reading

Welcome to the barbershop
Beauty / Brand experience / Harry's / In-store / Interactive

Welcome to the barbershop

November is a special month. Be it ‘Movember’ or ‘Novembeard’, this month men around the world come together to grow their facial hair in the name of prostate and testicular cancer awareness. With the festive month starting today, Harry’s Corner Shop opened its doors in Downtown Manhattan. Known for their vintage-style razors following good old … Continue reading

Get Creative at Liberty
Brand experience / Clothes / In-store / Interactive / Liberty / Pop-ups / Retailtainment

Get Creative at Liberty

Liberty, London, is renowned for its extensive craft offering and has excited craft fans by hosting a ten-day program of interactive workshops and personal appearances by acclaimed designers, artisans and makers. Events are taking place on every floor of the store, offering shoppers the chance to craft a bespoke Christmas gift or simply learn a … Continue reading

Vanity vending machine
Beauty / Digital and online / Innovation / Interactive / L'Oreal / Making life easier / Pop-ups / Retailtainment / Technology

Vanity vending machine

L’Oreal have launched a new type of vending machine in a subway station in New York City. The Intelligent Color Experience vending machine features a full-length mirror and multiple screens that use sensors and cameras to suggest L’Oreal products to passing New Yorkers.  The screen presents a digital animation of the shopper’s outfit and asks … Continue reading

Can you try that cheese for me please?
Brand experience / Digital and online / Feel-good / Technology / Tourism Victoria / Travel

Can you try that cheese for me please?

The basic principle of acquiring stuff you want hasn’t changed over the past few thousand years. I want your goat. I want your corn. Awesome, let’s do a swap. Today it’s mass-produced products swapped for currency. What has changed is the way we source, browse and consider the things we want to acquire. Showrooming is … Continue reading

A feast for the eyes
Christophe Adam / Feel-good / Food and drink / Innovation / Packaging

A feast for the eyes

Yesterday the BBC ran an online story on celebrity patissiers and the growing popularity of their glorious concoctions. And, when we stopped ogling the éclairs in the picture, it got us thinking about why they seemed to hit their mark and turn their creators, in this case Christophe Adam, into superstars. If you ask people, … Continue reading

Modular makeovers for empty shops
Alternative use of space / In-store / miLES / Pop-ups

Modular makeovers for empty shops

Manhattan currently has 200 empty shops and hundreds of entrepreneurs desperate to build their business. So Kickstarter start up miLES are attempting to bring them together by transforming unused spaces into working venues that change on a regular basis. The shops can be used for a variety of initiatives including: pop-up shops, events, classes and … Continue reading

My John Lewis Loyalty Card
Brand experience / Customer Service / Homeware / John Lewis / Loyalty / Waitrose

My John Lewis Loyalty Card

John Lewis has finally launched their loyalty card with a scheme similar to the My Waitrose card, which is aimed at building John Lewis’ customer knowledge and to fill a “gap in its armoury”. This scheme, however, is not points based like Nectar or Tesco Clubcard.  Rather than receiving in-store discounts when shoppers sign up, … Continue reading