Have you ever had a brilliant idea? That eureka moment when you think “why hasn’t this been made? Everyone wants one!” But how do you make that idea a reality? You’ll no doubt need money, but your idea is a bit leftfield and you don’t want your bank manager to laugh at you, how can … Continue reading
So much has been happening, it’s difficult to know where to start – so let’s start where we always do – with the shopper; the more informed, empowered, sophisticated and demanding shopper that is still driven by the same emotional needs they always have been. Meeting these needs, however, has changed dramatically, and retailers looking … Continue reading
With high street rents rising and the internet becoming increasingly crowded, start-up companies are finding it difficult attract shoppers. So in an attempt to make their businesses stand out, there is a steady stream of entrepreneurs on both sides of the pond, who are taking their retail business on the road. Food trucks, originally viewed … Continue reading
It’s March and it is freezing, most of the country is snowed-in and the rest is hiding from the rain. So, it seemed natural for us to write about ice cream! A new ice cream parlour, Eyescream and Friends, has opened in Barcelona. However this isn’t just any ice cream, as the old advert goes; … Continue reading
In a week filled with the highs and lows of the new budget, there was joy on the high street with the news that retails sales rose 2.1% last month in volume and 1.8% in spend, compared with January’s figures. This is good news, but it’s even better when compared to the same period last … Continue reading
This week we attended the International Food and Drinks Exhibition 2013 to check out the trends and developments in the FMCG industry. As well as sampling some extraordinary foods such as earl grey ham and lemon and lime dark chocolate, we found that the healthy food category was booming. However, one barrier that many parents … Continue reading
As a London based office, we are all familiar with the London Underground and have, on occasion, been known to gripe about its delays, overcrowding, dingy stations and eye-watering ticket prices. The problem faced by TFL (Transport for London) is money. With an ever-growing number of commuters and creaking infrastructure TFL is investing heavily but … Continue reading
Fed up with the depressing, miserable weather here in the UK over the last few weeks we decided to look at the heart of shopping somewhere hot and exciting. Dubai is opulent, extravagant, luxurious and awe-inspiring. Its beaches, pools and balmy temperatures at this time of year make it a haven for those from cooler … Continue reading
In this blog we’ve previously touched upon ‘showrooming’, highlighting how challenging this trend is becoming for traditional retailers, or even commenting on how it’s perceived to be the major factor responsible in the collapse of renowned high-street brands (such as Jessops and HMV). But last week, a study published by Ipsos MediaCT and the Interactive … Continue reading
Every brand in the UK is being talked about on Twitter, and with over 10 million users it’s really not surprising. Of those 10 million people, 67% of users follow at least one brand. A brand can choose not to tweet, but they will always have a Twitter presence. Twitter is not a social network … Continue reading
Saatchi & Saatchi X London 