That was the promise of Comptoir des Cotonniers, a Paris based, French-inspired casual retailer owned by the same parent company as Uniqlo. Behind this extraordinary feat of logistics there was no army of well-organised shop fitters and mercilessly efficient merchandisers but a new app called PowaTag. At first glance it looked like an Comptoir de … Continue reading
It’s the worst bit of a visit to the supermarket. Long queues at the checkout that leave you frustrated with the person in front of you paying in pennies. Grocery retailers know this, they spend a lot of time identifying pressure points in their shoppers’ journeys and we’ve seen several brands look into how to overcome … Continue reading
The online apparel retail market is the largest and fastest growing e-commerce market globally and as we know, every fashion shopper loves to shop. However, often the online process can be daunting rather than enjoyable. Using the science of online e-commerce behaviour picVpic has introduced first in the market comparison tools, which make online shopping … Continue reading
Now, we love Amazon but finding what you’re looking for can sometimes take a lot of filtering and isn’t the sexiest site to browse! With so many items and sellers Amazon has become increasingly cluttered and harder to navigate. The problem with an inventory that spans everything from batteries to boxers is that it inevitably … Continue reading
Weight watchers have launched its first UK café in Hoxton Square, East London. To start the conversation and make some noise, this café is using social media as currency. The Feel Good Café was launched after Weight Watchers research revealed that women in the UK are confused when it comes to beginning a change in … Continue reading
As newcomers to the Costa Rican market, Mexican telco group Claro wanted to raise awareness and gain market share in an exciting and relevant way. Instead of targeting those who were already signed up to a monthly contract with a competitor provider, they used their energies to target the decidedly more erratic pay-as-you go users. … Continue reading
Whether you call it peer-to-peer or the sharing economy, there is no doubt we are seeing a transformation in the way people buy, sell and share goods and services. Fuelled by recession and the of course internet technology, entrepreneurs everywhere have found low cost and innovative ways to make money out of anything from spare … Continue reading
To launch its latest 2 car models, Mercedes-Benz opened a pop-up store in Paris; which combines a showroom on the ground floor and a bar/restaurant in the basement ran by Michelin star chef Jean-François Piège. More than a chic and trendy pop-up store, this is a space dedicated to car lovers and foodies. Also, the … Continue reading
In collaboration with Campaign and The future Laboratory, Selfridges on London’s Oxford Street has opened an exclusive ‘Fragrance lab’. The interactive installation lets shoppers discover their own personalised perfume, by coupling them with scents that match their personalities and tastes. As part of the experience, shoppers pay £65 and journey through the installation in the … Continue reading
Kate Spade on 5th Avenue, New York have created an interactive display which turns a table into a dynamic, hands-on interactive display. The technology, encourages shoppers to pick-up a product and brings the table to life providing them with information, animations and product specific media. We love that this tech creates an engaging interactive experience … Continue reading
Saatchi & Saatchi X London 