Last week saw us celebrate at the MAA Best Awards alongside our colleagues at Saatchi & Saatchi, and this was a proud and defining moment for us, for three main reasons. Firstly the campaign, Fridge Raider’s MMM3000 Meat Snacking Helmet, picked up the most awards of any campaign or agency – Grand Prix Best Campaign …
By Rachelle Headland, Managing Director, Saatchi & Saatchi X I am extremely excited, and privileged. I am hosting a discussion on behalf of the MAA (Marketing Agencies Association) on Wednesday 26th November with some of the most famous and the most pioneering retailers in the UK including Metrobank, Disney, Selfridges, EE, Tesco, Argos, Google, notonthehighstreet.com, …
By Tim Clegg, Creative Director, Saatchi & Saatchi X London. It’s been hard to avoid having an opinion on this year’s crop of retailer Christmas campaigns which have been hotly debated by everyone from Nick Clegg to the cast of Gogglebox. Everyone has something to say and everyone has a favourite (Sainsbury’s since you ask). …
By Robert Hocking, Head of Strategy, Saatchi & Saatchi X London. The IGD’s recent London conference focused on ‘disruptive innovation.’ The organisers brought together industry heavyweights formed of retailers and brands, several spoke, and all claimed the new reality of business was a universe of shoppers who expected low price. Let’s call their view ‘the …
By Rachelle Headland, Managing Director, Saatchi & Saatchi X I’m not trying to get myself fired, but if there’s one thing the current retail and economic landscape has brought in to question, it’s loyalty. Brands are very good at building trust and respect, but loyalty beyond reason comes when you inspire brand love. There are …
The way a brand presents itself to its customers has undeniably transformed during the past decade. As shoppers, we have become increasingly aware of how brands use marketing to incentivise us to purchase their latest soft drink, car or mobile phone. Whilst campaigns have become more elaborate, we, the shopper, have become savvier to the …
By Rachelle Headland, Managing Director, Saatchi & Saatchi X London. I watched Secrets of the Sales last week; a great documentary run by the BBC going behind the scenes of some of our high street stores to find out about their sales strategies. The objective being to help shoppers be more savvy sales shoppers, as …
By Rachelle Headland, Managing Director, Saatchi & Saatchi X London. I had a real treat yesterday, a tantalising guided tour around The Conran Store at the north end of Marylebone High Street, by the very passionate Peter Prescott. The store was originally a stable building and offers – in their words – three floors of …
By Tim Clegg, Creative Director, Saatchi & Saatchi X London. THESE DAYS THERE IS A GREAT DEAL OF EMPHASIS PUT ON MAKING SURE PEOPLE NOTICE YOUR BRAND AND HEAR WHAT IT HAS TO SAY. “I’M DIFFERENT.” “CHOOSE ME!” It’s all a bit shouty. But to an extent unavoidable. We all want to differentiate and whether …
By Tim Clegg, Creative Director, Saatchi & Saatchi X London. The tan has faded, the expenses have been claimed. So after all the back-slapping has finished what can we learn from Cannes this year? What does it all mean for brands that want to connect with shoppers? 1. Selling is so last year. It’s a …
By Rachelle Headland, Managing Director, Saatchi & Saatchi X London. In the film You’ve Got Mail, Tom Hanks; the wealthy, corporate businessman, tried to convince Meg Ryan; the independent book shop owner who’d just been put out of business following the opening of one of his discount book stores, that it was ‘just business, it …
In recent years, click and collect has become a simple way for shoppers to grab their groceries without the hassle of having to wait at home for a home delivery, or go in-store and do a full shop. In the UK, grocery retailer Asda have been leading the way in this arena, with recent partnerships … Continue reading
So often we see brands and retailers announcing that they’ve revamped their stores with a ‘store of the future’ concept, that is completely set to revolutionize retail with a swathe of new technologies. Yet when you look a little closer, these innovations are not quite the groundbreaking experience they were built up to be, and … Continue reading
You don’t need to have kids to love this idea, Swiss architecture firm ROK has completed the Suppakids Sneaker Boutique in Stuttgart, making it a go to place to shop kid’s trainers. If you’re looking for some (very cute) miniature Air Jordans or baby Vans Suppakids can give you just that …and a lot … Continue reading
You might be new to whisky, hoping its sophistication will revamp your cider-soaked image, or perhaps you’re a well-drunk whisky connoisseur looking for constant inspiration and degustation suggestions to keep engaged with this popular tipple. Whichever you are, the Whisky Store’s new website should be your next stop. They have taken their flagship store experience … Continue reading
Over the past few months, we’ve seen a lot of innovation in retail, and one example that has particularly stuck with us, came from luxury fashion retailer, Hermes. Hermes have recently launched their site ‘La Maison des Carres’, which is inspired by the idea that the shopping experience they’ve created online is impossible to recreate … Continue reading
‘Made with Love’ is Harrods’ latest campaign which was launched on 17th July and that will celebrate luxury brands craftsmanship. Running for one month long, a selection of luxury brands will be offering shoppers bespoke personalisation on purchase and brands will also have the opportunity to promote their new products. For example, Mulberry will be … Continue reading
Building on their pop-up Boulangerie in Shaftesbury Avenue last year, Grey Goose are now taking to the road with ‘The World’s Most Intimate Martini Bar’. However this time there’s an additional element of exclusivity, as only a select few will be lucky enough to be invited inside for an intimate twenty-minute experience. From the outside, … Continue reading
“Where to now?” You’ve probably heard it said or likely said it yourself a fair few Saturday nights. Well, now Heineken has just the answer… Yesterday they launched their @wherenext tool on twitter. This ‘night-saving’ tool analyses real time experiences based on people’s posts, check-ins and photos from social media platforms and then recommends what … Continue reading
Fancy test driving your outfit before making the purchase? UNIQLO are letting you do just that with new GU fitting rooms in Japan. Shoppers can try on up to three pieces of clothing and then take them out into the public to test them out at a lunch date, drinks or perhaps whilst doing some … Continue reading
Magnum, the ice cream brand, has just opened a concept store in Selfridges to celebrate its 25th birthday. They decided to celebrate it by creating a ‘Make my Magnum’ store, which offers shoppers the opportunity to personalise their favourite Magnum ice cream. The steps are also very simple: Pick your favourite ice-cream flavour, chocolate coating … Continue reading
Saatchi & Saatchi X London 