Athletes cover a serious range of emotions when playing in front of a stadium full of fans and not many of us know how that feels. Until now. Foxtel – the Australian PayTV Company – have created a piece of wearable tech that actually looks quite wearable. The ‘Alert Shirt’ converts live game data into … Continue reading
In the last few years we’ve seen huge amounts of change in the pub industry. We’ve seen the shift from boozer to gastro pub, growing interest in wine and the rise of craft beers. However the basics have stayed the same. Pub-goers still have to stand in line to order, manoeuvre through crowds with multiple … Continue reading
American clothing manufacturers Fruit of the Loom are rolling out a brand new subsidiary “Seek no Further” in a move away from their traditional super basic ranges. Fruit of the Loom tend to be associated with their hardwearing basic ranges of t-shirts, sweaters and hoodies. How will shoppers react to an 80s vintage inspired more … Continue reading
The Italian based brand Eataly has long since established itself as the nation’s gastronomical hub. With stores located all over the world including the USA, Japan and Turkey – the brand sells only high-quality produce sourced directly from Italy, providing shoppers with a unique and truly Italian shopping experience. By offering all the key … Continue reading
Tomorrow is Nike ‘Air Max Day’, celebrating 27 years since Nike first released the Air Max 1, which was the first sneaker to ever feature a visible Air unit. To mark the occasion Google+ have teamed up with Asos to bring the first shoppable Google+ Hangout, letting shoppers watch and shop from the Google Display … Continue reading
International grocery chain Tesco has teamed up with footballer Pelé to create a virtual reality supermarket which allows you to shop wherever you are! This “virtual reality experience” allows shoppers to browse a 3D supermarket from any location. All you need to do is slip on the virtual reality eye gear and you are instantly … Continue reading
Not ROCKY. Not FERG. It’sASAP54 – the revolutionary new way to discover and shop fashion online. Shazam’s done it for music with their mobile phone-based music identification service that enables us to find out on the go what that tune is that’s being played at the bar or elsewhere. How great would it be if … Continue reading
Smartphones are increasingly becoming shoppers’ most important aides. Whether it be to help them locate a store, find the best buy or to pay for a purchase, the truth of the matter is that a smart shopper is always armed with their smartphone. Add to this mix the fact shopping is inherently social, with the … Continue reading
Wearable tech is making some serious traction at the moment, with tech giants Apple set to enter the fray, and Google announcing the expansion of their app store to include wearable tech. But thus far, wearable tech has only been conceptualized to allow people basic functions of checking their text messages or take pictures. Samsung … Continue reading
No, I wouldn’t either. Despite the efforts of the UK High Street banks to inject an improved customer experience into their banking environment, only a few flagship stores have delivered. The majority have focused on improving service efficiency through quicker digital self-service, notably HSBC’s front of store areas. This is in contrast to Umpqua on … Continue reading
Saatchi & Saatchi X London 