Yes understood, it’s Wimbledon time, but here you go with some football action from Nike Spain. We love brands who engage with their target group – keep them excited, surprise them and go beyond average. Nike Spain’s done very well with their latest stunt in Madrid. Nike picked up on the insight that teenagers are … Continue reading
Your social networks are probably screaming this at you already, but if you’d not realised, the Glastonbury festival kicks off this weekend. While you’re sat at your desk and your (slightly smug) co-worker is Glasto bound, they’ll be packing the essentials for their weekend away. Wellies, waterproof, beer, digital camera, tent, dumbphone… That’s right. The … Continue reading
Kids are growing up. Not only can they use our electronic devices with more intuition and flair than us ‘grown-ups’, they are now getting their own electronic payment cards. PktMny is the 1st parentally-controlled savings account and payment card for children. It works by linking a pre-paid Visa debit card to a PktMny children’s account … Continue reading
A new concept we were introduced to this week combines crowdsourcing with the local shop. Started last year as part of a start-up weekend in Trento, Italy, Milkplease aims to become a community of people who will help out others by doing their shopping for them. The concept is simple yet effective. Need something but … Continue reading
Trashy TV or inspirational insight into great business minds aside, on an episode of the apprentice last week, the two teams were tasked with creating a dating website. One team opted for the young professionals market (and won), while the other opted for the over 50s market (and catastrophically lost). What was really interesting, though, … Continue reading
Let’s face it. Although beer is and will always be one of UK’s national prides, the industry has been experiencing years of gradual decline. We have all seen it on a night out: we are gulping down fewer pints of lager at the local bar/pub, and this has become emblematic of the on-trade’s demise. As … Continue reading
There is an awful lot of talk at Cannes. Visions of the future, celebrations of the past. Everyone’s at it. And in this age of 147-character attention spans it’s those that master the soundbite that get heard the most. Here’s my attempt: Cannes Lions rhetoric is like the industries crack, with thousands of tweets serving … Continue reading
Coca-Cola has done it again. In recent years, from the vast array of vending machines, to bottles with our names on, we’ve seen the Share Happiness campaign highjack an ever-increasing amount of column inches on the numerous blogs and magazines we read daily. And rightly so. But this time they’ve outdone even themselves. Introducing, The … Continue reading
Most of us have been there. You’re out for a drink with a friend and rather than catch up, they decide they really need to know what’s going on in Facebook, Instagram or Twitter-land instead. As a nation we’re becoming more anti-social. Apparently 2 in five people spend more time socialising online than face to … Continue reading
Today highlighted the main protagonists at Cannes this year. Those who build new technologies and those who engage our emotions. Two very different types of people it seems. On the one hand you have Dame Vivienne Westwood, an enigmatic pioneer who’s fashion business defined the story of punk in the 70’s, and who now uses … Continue reading
Saatchi & Saatchi X London 