By Robert Hocking, Head of Strategy, Saatchi & Saatchi X London. The IGD’s recent London conference focused on ‘disruptive innovation.’ The organisers brought together industry heavyweights formed of retailers and brands, several spoke, and all claimed the new reality of business was a universe of shoppers who expected low price. Let’s call their view ‘the … Continue reading
You might be new to whisky, hoping its sophistication will revamp your cider-soaked image, or perhaps you’re a well-drunk whisky connoisseur looking for constant inspiration and degustation suggestions to keep engaged with this popular tipple. Whichever you are, the Whisky Store’s new website should be your next stop. They have taken their flagship store experience … Continue reading
Over the past few months, we’ve seen a lot of innovation in retail, and one example that has particularly stuck with us, came from luxury fashion retailer, Hermes. Hermes have recently launched their site ‘La Maison des Carres’, which is inspired by the idea that the shopping experience they’ve created online is impossible to recreate … Continue reading
Saatchi & Saatchi X London 