As we approach the tail end of the horsemeat scandal, one positive outcome seems to be the current trend of placing increased emphasis on local produce, with most shoppers now taking a keen interest in where their food has come from. With that in mind, Waitrose’s recent acquisition of the ‘The Good Food Guide’, from … Continue reading
A new concept we were introduced to this week combines crowdsourcing with the local shop. Started last year as part of a start-up weekend in Trento, Italy, Milkplease aims to become a community of people who will help out others by doing their shopping for them. The concept is simple yet effective. Need something but … Continue reading
Saatchi & Saatchi X London 