Liberty, London, is renowned for its extensive craft offering and has excited craft fans by hosting a ten-day program of interactive workshops and personal appearances by acclaimed designers, artisans and makers. Events are taking place on every floor of the store, offering shoppers the chance to craft a bespoke Christmas gift or simply learn a … Continue reading
25 year old London College of Fashion graduate Jarrod Grossberg has been turning heads by announcing a pop up shop in Mayfair for four days in December for his footwear brand Dorraj. The store will be in 99 Mount Street, and whilst Grossberg won’t be working the cash register he will be popping in to … Continue reading
Collaborations between brands, celebrities and sports stars are always popular. Shoppers want to emulate the success and stature of their idols and by purchasing something that is affiliated or inspired by them they are able to do just that. Adidas have teamed up with the Chicago Bulls star Derrick Rose to create signature sneakers. Nothing … Continue reading
By Rachelle Headland, Managing Director, Saatchi & Saatchi X London. In the film You’ve Got Mail, Tom Hanks; the wealthy, corporate businessman, tried to convince Meg Ryan; the independent book shop owner who’d just been put out of business following the opening of one of his discount book stores, that it was ‘just business, it … Continue reading
Showrooming is now well established as the new retail bogeyman, and it isn’t going away anytime soon. One reason why showrooming has blossomed is that so many retailers are offering the same thing, and simply don’t give people enough good reasons to think beyond price. One way to win customers’ hearts, and their loyalty, is … Continue reading
Saatchi & Saatchi X London 