In recent years, click and collect has become a simple way for shoppers to grab their groceries without the hassle of having to wait at home for a home delivery, or go in-store and do a full shop. In the UK, grocery retailer Asda have been leading the way in this arena, with recent partnerships … Continue reading
By Rachelle Headland, Managing Director, Saatchi & Saatchi X I am extremely excited, and privileged. I am hosting a discussion on behalf of the MAA (Marketing Agencies Association) on Wednesday 26th November with some of the most famous and the most pioneering retailers in the UK including Metrobank, Disney, Selfridges, EE, Tesco, Argos, Google, notonthehighstreet.com, … Continue reading
By Tim Clegg, Creative Director, Saatchi & Saatchi X London. It’s been hard to avoid having an opinion on this year’s crop of retailer Christmas campaigns which have been hotly debated by everyone from Nick Clegg to the cast of Gogglebox. Everyone has something to say and everyone has a favourite (Sainsbury’s since you ask). … Continue reading
By Robert Hocking, Head of Strategy, Saatchi & Saatchi X London. The IGD’s recent London conference focused on ‘disruptive innovation.’ The organisers brought together industry heavyweights formed of retailers and brands, several spoke, and all claimed the new reality of business was a universe of shoppers who expected low price. Let’s call their view ‘the … Continue reading
You might be new to whisky, hoping its sophistication will revamp your cider-soaked image, or perhaps you’re a well-drunk whisky connoisseur looking for constant inspiration and degustation suggestions to keep engaged with this popular tipple. Whichever you are, the Whisky Store’s new website should be your next stop. They have taken their flagship store experience … Continue reading
‘Made with Love’ is Harrods’ latest campaign which was launched on 17th July and that will celebrate luxury brands craftsmanship. Running for one month long, a selection of luxury brands will be offering shoppers bespoke personalisation on purchase and brands will also have the opportunity to promote their new products. For example, Mulberry will be … Continue reading
Building on their pop-up Boulangerie in Shaftesbury Avenue last year, Grey Goose are now taking to the road with ‘The World’s Most Intimate Martini Bar’. However this time there’s an additional element of exclusivity, as only a select few will be lucky enough to be invited inside for an intimate twenty-minute experience. From the outside, … Continue reading
“Where to now?” You’ve probably heard it said or likely said it yourself a fair few Saturday nights. Well, now Heineken has just the answer… Yesterday they launched their @wherenext tool on twitter. This ‘night-saving’ tool analyses real time experiences based on people’s posts, check-ins and photos from social media platforms and then recommends what … Continue reading
Magnum, the ice cream brand, has just opened a concept store in Selfridges to celebrate its 25th birthday. They decided to celebrate it by creating a ‘Make my Magnum’ store, which offers shoppers the opportunity to personalise their favourite Magnum ice cream. The steps are also very simple: Pick your favourite ice-cream flavour, chocolate coating … Continue reading
Planning the family holiday has changed a lot in the last 15 years. Once upon a time it was a visit to a local travel agent to return home armed with brochures for everyone to ponder over. The combination of excitement and agonising choice, while looking through gorgeous panoramas strewn across the kitchen table, … Continue reading
Saatchi & Saatchi X London 