Impress the boss with some whisky wisdom

You might be new to whisky, hoping its sophistication will revamp your cider-soaked image, or perhaps you’re a well-drunk whisky connoisseur looking for constant inspiration and degustation suggestions to keep engaged with this popular tipple. Whichever you are, the Whisky Store’s new website should be your next stop. They have taken their flagship store experience … Continue reading →

Hermes creates an impossible store online

Over the past few months, we’ve seen a lot of innovation in retail, and one example that has particularly stuck with us, came from luxury fashion retailer, Hermes. Hermes have recently launched their site ‘La Maison des Carres’, which is inspired by the idea that the shopping experience they’ve created online is impossible to recreate … Continue reading →

Planning the perfect family holiday

  Planning the family holiday has changed a lot in the last 15 years. Once upon a time it was a visit to a local travel agent to return home armed with brochures for everyone to ponder over. The combination of excitement and agonising choice, while looking through gorgeous panoramas strewn across the kitchen table, … Continue reading →

On the move with Ikea

The Swedish design retailer Ikea has celebrated the opening of their latest outlet in Tokyo by transforming a whole monoline rail into a literal mobile showroom. The train carriages have been transformed with all of Ikea’s latest furnishings to showcase the brand’s offering, targeting shoppers at a key period of dwell time. The stunt has enabled … Continue reading →

Amazon Dash

The alarm goes and you wake up thinking of a hot cup of tea or a bowl of cereal to start your day off right, and it’s at that very moment you realise you’ve run out of milk. Definitely one of life’s little frustrations! So how about some good news; e-commerce giant Amazon have unveiled … Continue reading →

Watch for it

Wearable tech is making some serious traction at the moment, with tech giants Apple set to enter the fray, and Google announcing the expansion of their app store to include wearable tech. But thus far, wearable tech has only been conceptualized to allow people basic functions of checking their text messages or take pictures. Samsung … Continue reading →

Topshop pushes the boundaries

If there is industry that has truly embraced the opportunities that new technology offers it’s fashion. From iPad purchasing in the new H&M New York flagship store, Mark Jacob’s pay with a tweet or Kate Spade’s shoppable video fashion brands everywhere have been finding new ways to engage, interact with and enthuse their shoppers. We’ve … Continue reading →

Point and buy with Amazon Flow

As part of the ever-growing battle between online and physical retailers, Amazon has launched its latest offering in the form of Amazon Flow. The new feature comes as part of their mobile shopping app and lets shoppers quickly scan physical products using their phones, with the app then immediately finding the product in the online … Continue reading →

Pin in-store

Social shopping has become an increasingly important element of the purchase journey for brands and shoppers over the past few years.  As brands encourage shoppers to share (and in turn promote) the products they want, one of the most used platforms for social shopping being Pinterest. Pinterest allows users to create boards of products and … Continue reading →

Tap, App, Go!

Following the recent rollout of its new ‘digital’ concept stores, Argos just started trialling NFC technology in 40 of its shops, using it to invite shoppers to download its app by scanning a tag with a phone. Shoppers will be able to access Argos’ latest offers on their smartphones just by tapping a lanyard worn … Continue reading →