Building the store of the future

By Rachelle Headland, Managing Director, Saatchi & Saatchi X I am extremely excited, and privileged. I am hosting a discussion on behalf of the MAA (Marketing Agencies Association) on Wednesday 26th November with some of the most famous and the most pioneering retailers in the UK including Metrobank, Disney, Selfridges, EE, Tesco, Argos, Google, notonthehighstreet.com, … Continue reading →

Digital in-store – Where it does and doesn’t work

So often we see brands and retailers announcing that they’ve revamped their stores with a ‘store of the future’ concept, that is completely set to revolutionize retail with a swathe of new technologies. Yet when you look a little closer, these innovations are not quite the groundbreaking experience they were built up to be, and … Continue reading →

Suppakids Sneaker Boutique

You don’t need to have kids to love this idea, Swiss architecture firm ROK has completed the Suppakids Sneaker Boutique in Stuttgart, making it a go to place to shop kid’s trainers.   If you’re looking for some (very cute) miniature Air Jordans or baby Vans Suppakids can give you just that …and a lot … Continue reading →

What is ‘Disruptive Innovation’ supposed to mean?

By Robert Hocking, Head of Strategy, Saatchi & Saatchi X London. The IGD’s recent London conference focused on ‘disruptive innovation.’ The organisers brought together industry heavyweights formed of retailers and brands, several spoke, and all claimed the new reality of business was a universe of shoppers who expected low price. Let’s call their view ‘the … Continue reading →

Never miss a great night out

“Where to now?” You’ve probably heard it said or likely said it yourself a fair few Saturday nights. Well, now Heineken has just the answer… Yesterday they launched their @wherenext tool on twitter. This ‘night-saving’ tool analyses real time experiences based on people’s posts, check-ins and photos from social media platforms and then recommends what … Continue reading →

Fitting rooms beyond the walls

Fancy test driving your outfit before making the purchase? UNIQLO are letting you do just that with new GU fitting rooms in Japan. Shoppers can try on up to three pieces of clothing and then take them out into the public to test them out at a lunch date, drinks or perhaps whilst doing some … Continue reading →

Planning the perfect family holiday

  Planning the family holiday has changed a lot in the last 15 years. Once upon a time it was a visit to a local travel agent to return home armed with brochures for everyone to ponder over. The combination of excitement and agonising choice, while looking through gorgeous panoramas strewn across the kitchen table, … Continue reading →

Hot Wheels & Europcar launch car rental for kids

Can you imagine letting your child rent a car for the family holiday?! Well Europcar are allowing them to do just that. Europcar has partnered with Mattel’s Hot Wheels to launch the first ‘car rental’ experience for children. The campaign allows a child to rent a hot wheels toy car whilst their parents rent their … Continue reading →

Seduction on the shop floor

Whether it is the feel of softly textured fabric, the smell of new leather, the cool touch of glass or sinking into squishy, plump sofas, there is no doubt that exploring a homeware store is a feast for the senses. However, unless technology improves in leaps and bounds, it will be sometime before the online … Continue reading →

Fulfilment, differentiation and grocery retailers

It’s the worst bit of a visit to the supermarket. Long queues at the checkout that leave you frustrated with the person in front of you paying in pennies. Grocery retailers know this, they spend a lot of time identifying pressure points in their shoppers’ journeys and we’ve seen several brands look into how to overcome … Continue reading →