In recent years, click and collect has become a simple way for shoppers to grab their groceries without the hassle of having to wait at home for a home delivery, or go in-store and do a full shop. In the UK, grocery retailer Asda have been leading the way in this arena, with recent partnerships … Continue reading
By Robert Hocking, Head of Strategy, Saatchi & Saatchi X London. The IGD’s recent London conference focused on ‘disruptive innovation.’ The organisers brought together industry heavyweights formed of retailers and brands, several spoke, and all claimed the new reality of business was a universe of shoppers who expected low price. Let’s call their view ‘the … Continue reading
Have you ever asked yourself why cucumbers in a supermarket are wrapped separately? Well, maybe not, but it’s a valid question, considering that each European person produces 250 kg of packaging waste every year. What if we could eliminate food-packaging waste before it even gets into our shopping cart? That’s the idea behind Original Unverpackt, … Continue reading
It’s the worst bit of a visit to the supermarket. Long queues at the checkout that leave you frustrated with the person in front of you paying in pennies. Grocery retailers know this, they spend a lot of time identifying pressure points in their shoppers’ journeys and we’ve seen several brands look into how to overcome … Continue reading
The online company Recyclebank has developed a new initiative to encourage users to do good deeds for the environment. The website offers points to their members for eco-friendly acts like recycling and lowering household energy, which they can then spend on rewards through their partner website One Twine. One Twine shares the same green outlook … Continue reading
We’ve all heard it, the Siren’s call of technological innovation – digital displays, social shopping, Bluetooth beacons… the list goes on and for the most part these innovations are transforming the retail landscape in an incredibly exciting way. However, with all that buzz it can be easy to overlook the fact that some of the … Continue reading
The alarm goes and you wake up thinking of a hot cup of tea or a bowl of cereal to start your day off right, and it’s at that very moment you realise you’ve run out of milk. Definitely one of life’s little frustrations! So how about some good news; e-commerce giant Amazon have unveiled … Continue reading
International grocery chain Tesco has teamed up with footballer Pelé to create a virtual reality supermarket which allows you to shop wherever you are! This “virtual reality experience” allows shoppers to browse a 3D supermarket from any location. All you need to do is slip on the virtual reality eye gear and you are instantly … Continue reading
During Paris Fashion Week Karl Lagerfeld and Chanel combined the luxury of the Chanel brand with everyday life in a wonderful pop-up supermarket which unveiled the new winter collection. The “luxury supermarket” displayed groceries like cooking oil, pasta, and eggs, which were all branded as Chanel products. “For me the supermarket is the pop art … Continue reading
We have all been tempted by those last minute treats on the way to the checkout. ‘Just the one chocolate bar for the way home’ or ‘the kids would love those sweeties after school’. The temptation to grab a fist full of naughty treats as you as you wait in line for the till can … Continue reading
Saatchi & Saatchi X London 